Today is the day future video game historians will mark as the apex of the battle over used game sales. It will take more than your online
passes and one use DLC codes to intimidate Gamestop, publishers? You
like single use codes packed in with new copies of games? Gamestop’s got
your single use codes right here. If by here you mean the inside of
every used copy of the game.

Yes, Gamestop is apparently offering the
same bonus Catwoman content which should theoretically be the sole
domain of mint copies with "pre-used” copies of Batman Arkham City,
essentially making the whole code thing an exercise in futility.
Questions such as where did Gamestop get the codes abound. Rest assured
though, it’s not like Gamestop would take them from new copies in order
to boost higher-margin used game sales. Then maybe sell those games as
used copies as well when the codes run out? Although to be fair, their
new approach of putting codes in used games certainly beats their old
one of taking codes from new games.
Source Kotaku
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